I’m From: Brand Deep Dive & Top Picks
I’m From: Brand Deep Dive & Top Picks
Published August 2025
Brand Overview
I’m From is a luxury yet clean skincare brand from South Korea, founded in 2014 under Wishcompany—the same parent group as Dear Klairs and By Wishtrend. What truly stands out is the brand’s use of single, natural “star ingredients” (like rice, mugwort, honey) sourced from specific regions in Korea, transparently highlighting their origins. Additionally, they employ traditional fermentation methods to enhance each natural ingredient’s potency and bioavailability, culminating in low‑pH formulations that deeply hydrate and deliver a signature “moisture‑silk” glow.
This blend of rural, botanical heritage and modern fermentation science results in gentle yet effective skincare—ideal for sensitive or stressed skin types.
Best Products & Benefits
Rice Toner (Milky Toner) 150ml
A celebrated “milky” toner featuring over 77% rice extract, celebrated for brightening, hydrating, and strengthening the skin barrier. It's a bestseller in Allure’s “Best Rice Toners” list—praised as “Best Overall” for its glass‑skin glow.
- Gives glass-skin glow
- Deep nourishment without heaviness
- Perfect for dry and dull skin
Mugwort Essence 150ml
Rich in antioxidants, vitamins, and anti‑inflammatory properties, this essence calms redness, soothes irritation, and boosts collagen for plump, resilient skin.
- Rich in antioxidants and vitamin A & C
- Cooling and calming on contact
- Great for acne-prone or reactive skin
Honey Mask 70ml
Containing 37% real honey, this mask delivers deep hydration, improves elasticity, soothes breakout-prone areas, and leaves skin soft and bouncy.
- Deeply hydrates and nourishes
- Soothes acne inflammation and redness
- Leaves skin soft, smooth, and supple
Apricot Dark Spot Drop Ampoule 50ml
Brightening serum rich in apricot extract and niacinamide. User testimonials show mixed results, but many note brighter skin and some reduction in dark spots with consistent use.
- Supports more even tone
- Non-irritating for most skin types
- Buildable glow effect over weeks
Fig Enzyme Powder Cleanser 50g
A gentle exfoliating cleanser with natural enzymes and amino acids—ideal for softening texture and brightening dull skin. Widely praised for its ingredient-focused formula.
- Non-stripping, pH-balanced formula
- Foams into a creamy lather
- Perfect for sensitive, textured, or acne-prone skin
Apricot Clear Sun Serum SPF 50+
Lightweight daily sunscreen + serum hybrid with 10% apricot extract and niacinamide. Brightens, protects, and hydrates without any white cast.
- SPF 50+ broad-spectrum protection
- Oil-control finish; great under makeup
- Vegan, non-sticky, and zero flashback
Fig Enzyme Powder Cleanser 50g
Powder-to-foam cleanser with fig extract and papaya enzyme that gently exfoliates and brightens skin texture. Ideal for sensitive or dull skin.
- Removes buildup without stripping skin
- Non-abrasive and pH-balanced
- Great for travel and daily use
Fig Scrub Mask 70g
Creamy wash-off mask with fig + black sugar to exfoliate, detoxify pores, and restore glow. Recommended 1–2 times weekly.
- Dual exfoliation (enzymatic + physical)
- Improves skin tone and clarity
- Softens rough skin without irritation
Rice Toner Pad (60 Pads)
Pre-soaked toner pads infused with 77% rice extract for quick hydration and gentle exfoliation. Brightens and smooths skin instantly.
- Perfect for lazy or on-the-go routines
- Helps refine pores and soften texture
- Pairs well with Rice Toner or Serum
I’m From marries traditional Korean botanical wisdom—focusing on singular, well-sourced ingredients—with modern fermentation science to amplify potency. Their clean, low-pH formulas are designed to hydrate, soothe, and reveal radiant, glass-like skin. Whether it’s the soft glow from Rice Toner, the calming touch of Mugwort Essence, or the deep hydration from Honey Mask, each product stands as a testament to effective, heritage-based skincare.